Provides an in-depth examination of the nature and importance of leadership concepts and principles as applied to organizational effectiveness. Leadership research, practice, and skills are [...]
Using Microsoft Suite applications software, students in this hands-on course will learn to use each of the software packages as they relate to the business environment. A major emphasis is [...]
Concentrates on the communication aspects of marketing. Discussion focuses on the Promotion element of the marketing mix and its sub-elements of advertising, sales, public relations, and sales [...]
Studies the persuasive techniques used in personal selling. Discussion focuses on the steps in the sales process, the management of that process, and the role of sales within the Promotion […]
Facebook, blogs, YouTube, Twitter, and other new technologies have changed and challenged the marketing landscape. By analyzing case studies and examining current uses of social media marketing, [...]
This course builds a useful conceptual framework that both enhances understanding and permits practical application of consumer behavior principles to marketing strategy. Discussion focuses on [...]
This course covers marketing methods and institutions, including analysis and interrelationship of the marketing mix. Application of basic management and marketing strategy planning methods, and [...]
Mismanagement of human resources costs organizations millions of dollars yearly. This course emphasizes positive ways to select, train, motivate, and evaluate today's workers to provide [...]
The study of people and groups in organizations. Includes the study of team effectiveness, learning styles, communications, motivation, conflict, the evaluation of behavior. Extensive student [...]
A beginning course in management emphasizing the development of problem identification, analysis, and problem-solving skills. Concentrates on the human side of management through coverage of such [...]
